Worldwide, an osteoporotic fracture occurs every three seconds but can be tackled with two key elements: exercise and vitamin D from sunlight, which are both free. If exercise was a pill it would be the single most prescribed drug in the world. In addition to this, your bone-mass peaks between the ages of 25 and 30, but the problem is that habits and motivation are manifested at a much younger age.
Pulse is a set of wireless/interactive sport equipment that aims to engage kids with exercise through games and challenges, whilst incorporating an online interface which educates them about their health based on their achievements. Pulse is about their future selves - encouraging them to intuitively maintain a more active lifestyle.